In the final unit of the Salesforce Trailhead module, “Google Analytics 360 Integration for Marketing Cloud,” we explore the “Analytics 360 Activation Capabilities for Marketing Cloud.”

Before you dive into unit five, you can review posts on the Ledgeview Partners blog that have been published over the past few weeks or simply start from unit one yourself and follow along when you’re ready.

• Unit #1 Recap: Google Analytics 360 Integration for Marketing Cloud
• Unit #2 Recap: Set Up and Administer Your Analytics 360 Integration with Marketing Cloud
• Unit #3 Recap: Get to Know the Journey Analytics Dashboard
• Unit #4 Recap: How to Set Up and Administer Audience 360 Activation

In the last unit, we learn how to:

• “Validate audiences shared from Analytics 360 in Marketing Cloud
• Use Analytics 360 audiences to start a journey in Journey Builder
• And… Use the Audience in a Real-Life Scenario”

When you go through all of the units and have successfully published Analytics 360 Audience to Marketing Cloud, you should know where those audiences end up.

Salesforce Trailhead provides those steps:

Image Credit: Salesforce

Salesforce has created a dedicated Google Analytics 360 Entry Source that lets you access your Analytics 360 audiences directly. You will also find these steps within the unit.

Within the unit, we learn about Annie, who is a marketer at the fictitious outdoor gear retailer, Northern Trail Outfitters.

Annie has seen an increase in the number of reviews submitted for a new, high-performance tent that has just been released.

So, we embark on a journey with Annie to reach customers who made a purchase on the website but didn’t leave a review.

Discover how she finds this audience and re-engages past purchases using the power of Marketing Cloud when you wrap up this module with this unit!

How can we help you along your Salesforce journey?

Whether you already have Salesforce or are evaluating it, we have many resources to help guide your success!

Resource:

• “Explore the Analytics 360 Audience Activation Capabilities for Marketing Cloud,” Salesforce Trailhead, 2020, https://trailhead.salesforce.com/en/content/learn/modules/google-analytics-360-integration-for-marketing-cloud/get-started-with-the-analytics-360-integration-for-marketing-cloud.