Social Media Marketing StatisticsSocial media marketing is still a booming part of your sales and marketing strategies in 2020, so these social media marketing statstics are ones your sales and marketing teams can’t miss!

Among the countless facts and statistics salespeople should be aware of, concerning their social media marketing efforts, these are just some that stick out on Sprout Social’s List of “55 critical social media statistics to fuel your 2020 strategy”:


  • “89% of marketers use Facebook in their brand marketing efforts.”
  • “By the third quarter of 2019, Facebook had attracted 2.5 million monthly active users.”
  • “Live video is becoming a vital tool for social marketers, and 42% of them have already developed a strategy for Facebook Live.”
  • “Facebook use among U.S. marketers is on a slight increase from 86.3% in 2018 to 86.8% in 2019. This number will likely reach 87.1% in 2020.”
  • “As of Q1 2019, Twitter has about 330 million active users worldwide.”

  • “Brands send out a median of 0.86 tweets per day, for which they see a median engagement of 0.048%.”
  • “Twitter saw a 9% year-on-year increase in revenue for Q3 of 2019 with $824 million.”
  • “LinkedIn currently has over 660 million registered users, with 3030 million of them being active on a monthly basis.”
  • “45% of marketers have gained customers through LinkedIn.”
  • “65% of B2B companies have used LinkedIn paid ads to acquire customers.”
  • “95% of B2B content marketers use LinkedIn for organic content marketing, making it the top-rated social media platform.”

  • “Marketers are spending more on social advertising; with social media ad spend amounting to more than $89 billion in 2019.”
  • “According to projections, this ad spend will see an annual growth rate of 8.7% and likely reach $102 billion by 2020.”
  • “Mobile users contribute to a majority of social advertising revenue. In fact, 94% of the Facebook advertising revenue for Q3 of 2019 came from mobile.”
  • “There’s a significant increase in adoption of new digital video ad formats like shoppable ads and Stories ads. And marketers are increasing their digital video budgets by 25% year-over-year.”
  • “Social network video ad spending accounted for 28.7% of total video ad spending, at $10.35 billion.” In 2020, we should expect to see “marketers invest around $12.48 billion on social media video ads.”

  • “53% of consumers say they’re likely to buy from brands that are transparent on social media.”
  • “67% of consumers consider video to be the most transparent type of social media posts.”
  • “Social consumers expect brands to be more socially conscious, with 70% saying that it’s important for brands to take a public stand on social and political issues.”
  • “According to 40% of consumers, collaborating with a relevant non-profit is the best way for brands to take a public stand on social media.”

These are just some of the amazing social media marketing statistics you should use to guide your strategies in 2020.

Do you want more statistics and facts like this? Download your complimentary copy of, “The Big Book of Facts and Statistics that Salespeople and Marketers Should Know in 2020” here.

Discover top insights that salespeople and marketers can’t afford to miss this year, from a number of credited experts. This 62-page guide features statistics and facts centered around email marketing, blogging, video marketing, data privacy, sales and marketing alignment, and much more!

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