If you have a LinkedIn profile and are active on the platform, frequently logging in and sharing content, you may have noticed LinkedIn’s new prompt that encourages Users to use hashtags in their updates.
While you may have formerly associated hashtag-usage with Instagram and Twitter, LinkedIn is now using the social media search technique and becoming a front-runner for hashtag-usage.
As a reminder, hashtags are used on social media sites to identify messages about a specific topic, using the hash or pound sign to signify them.
LinkedIn now encourages Users to use hashtags to benefit their visibility, which will help individuals further establish their credibility and professionalism on the platform.
Using hashtags will help others find your LinkedIn content.
If you are currently a Private User, LinkedIn suggests switching your privacy settings from Private to Public to enable the visibility of your content that includes hashtags.
Users who are currently set to Private mode will maintain their level of privacy despite the implementation of hashtags.
LinkedIn Users’ hashtags will be as visible as their level of profile privacy.
Now that you know more about LinkedIn’s new hashtag implementation, here are some best practices for using them on the social media site.
To make the most of LinkedIn’s new hashtag algorithm, begin to use hashtags in your own updates.
Personal Profile and Company Page Updates
Whether you are sharing content directly to your feed, or re-sharing from a company page, start including them.
We at Ledgeview recommend gradually seeding hashtags into your posts. We do not advise including many hashtags in one post. As with Twitter and Instagram, you don’t want to use too many.
For personal and company updates, we recommend using two, to three hashtags per update.
Create your hashtags based on the primary topic(s) covered in your shared content.
LinkedIn also recommends hashtags for you to use in the lower left-hand corner of your home screen (shown right).
Though there are no limits to the number of hashtags you can use in updates, keeping your hashtags focused and clean will reflect on the professionalism of your profile.
Think about posts you see with “too many” hashtags on Twitter or Instagram, for example. What do you usually think of them?
In addition to looking cluttered, social media posts that include “too many” hashtags often appear to be spam or unaware social media Users.
As like on Twitter and Instagram, over-using hashtags can look a bit “spammy.” Use your discretion in choosing the right amount for your audience(s).
Focusing your hashtags will create a distinctive association you want to be associated with your profile or company.
For example, if you are a manufacturer you may include “#Manufacturing” and “#Distribution” in most of your company page posts.
Be selective with your usage of hashtags to be a social media leader and leader in your industry.
For personal profiles, on the other hand, if you are a Customer Service Manager who frequently shares information about Customer Service on their profile, you may often include hashtags like “#CustomerService” or “#CSR” in your updates.
If you need help determining what hashtags you should be using, see what hashtags those in your network are using first. Pick among the popular to get started.
With LinkedIn, you can always learn from your connections.
To be a LinkedIn leader, we suggest using hashtags sooner rather than later. Don’t fall behind.
Start using hashtags to expand your content’s reach now.
Discover Relevant Content Easier
Equally, you can now use hashtags to discover content as much as you can to be discovered.
In the search bar of your LinkedIn profile, you can search by a hashtag to find the content you’re interested.
So, for example, as a marketer you may search “#DigitalMarketingTrends2018” or “#SocialMediaBestPractices.”
Using Hashtags in Your Profile Title and Summary
Aside from including hashtags in your personal profile and company page updates, you may also opt to include them in your profile summary, job title, or even articles you publish directly to LinkedIn.
Best practices for including hashtags in your job title are limiting them to one (shown right).
Your company may implement a social media policy to make your company more visible with LinkedIn hashtags and advise Users to list “Job Title at #CompanyName” as their titles, for example.
At Ledgeview, however, we recommend describing what you do and how you help companies succeed in your title as opposed to your official company title, for example.
As a Consultant, this will help others find your organization’s services easier.
Use your job history section to name your current role and responsibilities.