The Top 10 eBooks of 2020

The Top 10 eBooks of 2020

The results are in! 

The Top 10 eBooks of 2020 are calculated a bit differently than our other Top 10 Lists that are based on the number of pageviews each post received.

Instead, we’ve determined the Top 10 eBooks of 2020 from Ledgeview Partners by the most downloads. Here are the resources you enjoyed most this year – revisit and re-read them when you download your own complimentary copies.

10. 10 Expert CRM Tips to Get Your Users Excited About CRM (Again)

Though CRM is a valuable, beneficial solution for your business, it isn’t magic. CRM requires hard work that must be maintained and always evolving as your business does. When it goes stagnant, Ledgeview often finds it’s because of a number of reasons, stemming from lack of executive sponsorship to lack of ongoing training, etc.

CRM is a discipline. Users must be logging in, using its functionalities, understanding its updates, and engaging in consistent training, among other educational tactics to keep themselves engaged.

As managers, a large part of the inheritance process is up to you, so when things have gone stale, don’t blame yourself. Correct the situation before it’s “too late.”

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9. 21 Tips to Build a Successful Inside Sales Program

Within this eBook, we will take a deep-dive into these benefits, explain the differences between customer service and inside sales programs, debunk myths and pitfalls, explain best practices, teach you how to complement your inside sales program with CRM, and much, much more …

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8. 10 Expert CRM Tips on Gaining User Adoption After Rollout Day and Beyond

So, you have gotten your team on-board the CRM ship and off the dock, but how do you keep them from jumping the CRM ship? Cheesy as this analogy may seem, it’s true that keeping your team on-board with CRM is an everlasting journey that goes on days, weeks, months, and even years later.

SPOILER ALERT: You’re not done with CRM after you’ve gotten everyone on board. You need to keep them there!

CRM is a way of life. It’s not a one-and-done process. CRM must be maintained. It must become part of your daily workflow. EVERYDAY. This eBook will guide you through what you should do after your CRM Go-Live Day to keep your team members feeling confident and encouraged.

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7. CRM from A to Z

Are you ready to get started with CRM or struggling to know where to begin? Are you in the middle of a CRM implementation? Did you implement CRM years ago, but aren’t actively using it and want to reinvigorate user excitement?

Whatever challenge or phase you’re in, this eBook covers all things CRM, from A to Z!

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6. 13 Ways Lubricant Marketers Use CRM to Drive Success

Are you currently struggling with ways to see everything you want to know about your customer, or is their contact information in your salesperson’s cell phone, while their order history is in an old binder on that same salesperson’s desk, and the account contact information is in that person’s wallet that they left at their house earlier that morning?

We’ve heard this many times. It happens, right? Though you may have been a part of the Oil & Gas industry for years and years, and are used to your system, focusing on muscle memory and organized “chaos” as your current solution, the benefits of CRM may surprise and enlighten you.

In this eBook, we share how lubricant marketers in the Oil & Gas industry are succeeding with CRM every day and how you can too! Download your complimentary copy.

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5. Lead Segments – 6 Types to Break Down Your Leads Into

Lead segmenting is a valuable tool and process in your marketing automation system that enables you to be able to reach your leads, prospects, and customers in more dynamics and personalized ways.

Do you get email messages, for example, that you feel don’t directly relate to your job or responsibilities?

This is a result of failed lead segmenting! Avoid these marketing automation faux-pas when you read this Ledgeview Partners eBook. Download your copy below.

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4. 10 Best Practices for Improving Customer Service

This is a guide for customer service managers to lead reps with, and for customer service reps to learn from and improve with.

Improving your Customer Service team, strategy, and practices should be top of mind for every organization. Regardless of your business, industry, or expertise, Customer Service must be a priority.

Within this eBook, we provide you 10 Best Practices for improving all of the aforementioned to set you on the path to Customer Service success, because without our customers, what are we as organizations?

How we connect, communicate, understand, and relate to them is crucial to organizational success. The in-depth analysis provided in this eBook will show you what’s really possible, whether you’re looking to reboot your existing team or start one.

Despite the size of your Customer Service team, and what industry your business is a part of, these tips apply across the board.

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3. The Big Book of Facts and Statistics that Salespeople and Marketers Need to Know

Discover top insights that salespeople and marketers can’t afford to miss in 2020, from a number of credited experts. This 62-page guide features statistics and facts centered around:

  1. Content Marketing
  2. Email Marketing
  3. Blogging
  4. Website Traffic
  5. Video Marketing
  6. Data + Analytics
  7. Lead Generation
  8. Marketing Automation
  9. Sales + Marketing Alignment
  10. CRM
  11. Online Privacy + Security
  12. Social Media Marketing
  13. The Future of Sales + Marketing
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2. Defining Your Process from Lead to Opportunity

Marketing automation has the power to help align sales and marketing, which leads to a number of significant benefits for your organization as a whole!

In this eBook, we unpack how marketing automation can help you do this, how to define leads and opportunities uniquely for your organization, and move leads through the sales funnel more effectively. The insights shared in this eBook are designed to help drive real results for your business by setting a foundation for sales and marketing cohesion and excellence.

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1. 10 Steps to a Successful CRM Implementation

In this eBook, you’ll learn what it takes to successfully implement a CRM system into your organization. We cover everything it takes, regardless of your industry or business, to ensure your success with the technology…

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Which of these eBooks did you enjoy most in 2020? What topics would you like to see us cover in our eBooks in 2021?

We design our content to serve you and would love to hear your feedback. Contact us to make suggestions for tips or insights you’d like to gain from our team of experts.

We look forward to creating more assets for you in the New Year. 📚


As for 2020, we hope you and yours have a safe and healthy remainder of the year and wish you ample joy, positivity, and productive changes in the New Year. New Year – new possibilities!

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