There are many tools that support inside sales programming.
Lubricant marketers in the Oil & Gas industry will notice significant benefits from implementing an inside sales program.
Here are some of the most beneficial tools that support this business strategy:
Customer Relationship Management (CRM)
Customer Relationship Management is extremely important and the technology can help you greatly.
When people use CRM to input customer information, it makes information transparent, accurate, organized, and all the more powerful. If reps are unable or reluctant to input information, adding a mobile CRM solution should be a top priority.
That way, reps can adopt it more effectively and start to utilize it while they’re on the road. CRM is worth the investment.
This is another way to capture all of your leads, customers, and prospects’ information. Marketing automation offers many robust features and capabilities to inside sales and lubricant marketers across the world.
When you integrate CRM and your marketing automation system, this helps you capture data more expansively and intricately. All of this data will be used to help you grow your business.
Tools that Support Inside Sales Programming
Video Conferencing and Virtual Meeting Spaces
A majority of the world has moved to work completely remotely since early 2020, and it is anticipated that a working from home lifestyle will persist even when times of crisis are less. Video conferencing saves money on travel too.
You can conduct internal and customer meetings remotely. It is a good way to help your team connect and collaborate now and in the future.
Virtual spaces like this help to keep teams aligned across the nation, even the globe, and diversify your employment prospects.
In addition to virtual meeting and video conferencing spaces, creating collaborative workspaces in-office is also beneficial. Inside sales and outside sales work best together when they can work face-to-face and connect with their counterparts. This is a balance.
You don’t want to overwhelm or distract either team, but having inside sales in earshot of outside sales or customer service is a benefit to your sales process.
Centralize Inside Sales and Customer Service
Especially if you have multiple workspaces across the nation or globe, consolidating inside sales and customer service processes will benefit you.
They work together well to support each other and create a shared list of best practices. These teams can lean on each other for support very well.
Create an Inside Sales Customer Portal
Many of the most successful inside sales organizations have made moves to do this. What you can offer here is so valuable.
This portal can include material safety data sheets, pricing on certain areas, opportunities for order-entering, and much, much more. The possibilities are expansive.
Decide which Teams will Qualify your Leads
When opportunities come in, let inside sales qualify them. Don’t be afraid to assign this to one team or the other. Use these teams collaboratively to move opportunities forward.
Learn all about these benefits and how to accelerate your lead generation program with inside sales in the Oil & Gas industry when you read, “How Lubricant Marketers Use Inside Sales to Drive New Revenue, Boost Customer Retention, and Improve Lead Generation.”
Unpack all of the details of what an effective sales organization looks like for your industry.
Accelerate lead generation with inside sales as a lubricant marketer through the good, the bad, and the uncertain. We’re here to help ensure your success through it all.