“92% of marketers who use video say that it’s an important part of their strategy – the highest percentage of any year since 2015.”
“88% of video marketers reported that video gives them a positive ROI.”
Of those who don’t currently use video marketing in their overall strategy, 59% told HubSpot the expected to start with it in 2020.
99% of current video marketers told HubSpot they’ll continue to use video in 2020, while 95% said they plan to increase their video marketing spend.
“92% of video marketers feel the level of noise and competition increased noticeably in 2019.”
The report showed that “YouTube and Facebook are the most widely used platforms among video marketers – used by 85% and 79%, respectively.”
Only 1 in 10 video marketers have given TikTok a shot.
“87% of LinkedIn video marketers describe it as an effective channel.”
“Only 11% of video marketers say they’ve used SnapChat as a video channel.”
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