Marketing StatisticsVideo marketing is arguably one of the most effective forms of content marketing today, so it’s no wonder that we have more video marketing statistics available across the Web!

These video marketing statistics stress the importance of a well-defined and well-executed video marketing strategy.

In HubSpot’s 2020 State of Marketing Report, they “analyzed trends and data from over 3,400 global strategies,” and “progressive strategies from” their “experts and partners.”

Within the report, HubSpot covered these impressive key findings about video marketing:


  • “Video is the #1 form of media used in a content strategy, overtaking blogs and infographics.”
  • “Promotional videos and brand storytelling are the most common video types created by marketers.”
  • Across all social channels, marketers found that video posts were the second most successful content type next to photo/imagery.
  • Marketers listed live videos as a tactic for social media marketing, along with social listening, direct messaging, augmented reality, user-generated content, and hashtags.
  • International SEO Manager at HubSpot, Karolina Bujalska-Exner, encouraged that: “Google’s search algorithms are trying to transcend text to images, voice (podcast), and videos.”

Findings in this report indicated that:

  • “Video remains a key priority for marketers.”
  • “Marketers feel more positive about the return on investment offered by video than ever” for its strong social influence and engagement capabilities.
  • “Usage and spend on video marketing are likely to increase again in 2020.”
  • “People watch significantly more video than ever before.”
  • “Consumers continue to use video as an integral part of their journey with brands.”

85% of businesses use video marketing as a tool. - HubSpot Click To Tweet
  • 92% of marketers who use video say that it’s an important part of their strategy – the highest percentage of any year since 2015.”
  • 88% of video marketers reported that video gives them a positive ROI.”
  • Of those who don’t currently use video marketing in their overall strategy, 59% told HubSpot the expected to start with it in 2020.
  • 99% of current video marketers told HubSpot they’ll continue to use video in 2020, while 95% said they plan to increase their video marketing spend.
  • 92% of video marketers feel the level of noise and competition increased noticeably in 2019.”

  • The report showed that “YouTube and Facebook are the most widely used platforms among video marketers – used by 85% and 79%, respectively.”
  • Only 1 in 10 video marketers have given TikTok a shot.
  • 87% of LinkedIn video marketers describe it as an effective channel.”
  • Only 11% of video marketers say they’ve used SnapChat as a video channel.”

Do you want more statistics and facts like this? Download your complimentary copy of, “The Big Book of Facts and Statistics that Salespeople and Marketers Should Know in 2020” here.

Discover top insights that salespeople and marketers can’t afford to miss this year, from a number of credited experts. This 62-page guide features statistics and facts centered around email marketing, blogging, video marketing, data privacy, sales and marketing alignment, and much more!

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