Lead Scoring is a way for team members within your organization to help identify what stage of the customer journey someone is in. Whether they’re just starting, or are ready to speak to a sales rep, the basics of lead scoring are clear.
When you create your lead scoring fragmentation, you should focus on what’s important to make the customer journey successful. The customer journey is a two-way street you must help guide customers down with confidence and encouragement. When you utilize lead scoring, you’ll identify marketing threshold parameters in your Marketing Automation System, among other important benefits and procedures.