web traffic statistics 2020Web FX has compiled a number of important web traffic statistics for 2020, whether you’re looking to redesign or refine your website.

When your business is just starting out with a website or blog, web traffic ratings can feel irrelevant, but as you grow over time, website traffic should be one of your top considerations.

Web traffic tells us the number of people viewing our website at any given time, the pages that are being viewed, the length of time being spent on pages, returning traffic, unique views, bounce rates, and much more.

A website can be made well, but if our content isn’t SEO-friendly, optimized to drive engagements, relevant to our audiences, and more, a good design can be lost to a poor content strategy.

Web traffic analytics help to tell us what’s working and what’s not so that we can fix underlying creative and data issues.

Key web traffic statistics include:


  • “94% of first impressions relate to your site’s web design.”
  • “75% of website credibility comes from website design.”
  • “89% of consumers shop with a competitor after a poor website user experience.”
  • “74% of users are more likely to return to a mobile-friendly website.”
  • 73% of companies invest in design to help their brand stand out from competitors.”

  • “66% of people prefer to look at a beautifully designed website if given 15 minutes to consume content.”
  • “Slow-loading websites lead to a $2.6 billion revenue loss each year.”
  • “Users spend 88% more time on pages with videos.”
  • “34% of consumers are more likely to make an unplanned purchase after receiving personalized content.”
3% of people expect a website to load in 3 seconds or less. - Web FX. Click To Tweet

What do these stats tell us? It’s important to have…

  1. A fast-loading website
  2. Video content on your web pages
  3. A visually-attractive website design
  4. Elements of personalization that lead visitors to your website
  5. A rock-star first impression

Do you want more statistics and facts like this? Download your complimentary copy of, “The Big Book of Facts and Statistics that Salespeople and Marketers Should Know in 2020” here.

Discover top insights that salespeople and marketers can’t afford to miss this year, from a number of credited experts. This 62-page guide features statistics and facts centered around email marketing, blogging, video marketing, data privacy, sales and marketing alignment, and much more!

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