LVP Webinar BorderIt’s an ongoing debate.

Your sales team wants your marketing team to provide them with an ample bucket of quality leads. But did you know that sales reps ignore 50% of marketing leads? [Source: the B2B Lead]

Your marketing team wants your sales team to follow up on all the leads that they already pass over but just 56% of B2B organizations verify valid business leads before they are passed to sales   [Source: MarketingSherpa]

In our webinar on June 23rd, we will be focusing on six strategies for creating a lead management program that provides proven tactics for increasing your lead bucket, qualifying leads as sales-ready and managing those leads within your sales organization.

Webinar: 6 Tips for Increasing & Managing Leads
Date: Wednesday, June 23, 2016
Time: 11:30am – 12pm CDT

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Here are a few more statistics how companies are succeeding and struggling with their lead generation and management. (Do you relate to any of these)?

  • Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. [Source: Gartner Research]
  • Companies that nurture leads make 50% more sales at a cost 33% less than non-nurtured leads. [Source: Forrester Research]
  • 65% of B2B marketers have not established lead nurturing. [Source: MarketingSherpa]

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Director of Marketing at Ledgeview Partners