Your sales team wants your marketing team to provide them with an ample bucket of quality leads. But did you know that sales reps ignore 50% of marketing leads? [Source: the B2B Lead]
Your marketing team wants your sales team to follow up on all the leads that they already pass over but just 56% of B2B organizations verify valid business leads before they are passed to sales [Source: MarketingSherpa]
In our webinar on June 23rd, we will be focusing on six strategies for creating a lead management program that provides proven tactics for increasing your lead bucket, qualifying leads as sales-ready and managing those leads within your sales organization.
Webinar: 6 Tips for Increasing & Managing Leads
Date: Wednesday, June 23, 2016
Time: 11:30am – 12pm CDT
Here are a few more statistics how companies are succeeding and struggling with their lead generation and management. (Do you relate to any of these)?
- Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. [Source: Gartner Research]
- Companies that nurture leads make 50% more sales at a cost 33% less than non-nurtured leads. [Source: Forrester Research]
- 65% of B2B marketers have not established lead nurturing. [Source: MarketingSherpa]