If you are currently taking advantage of a CRM like Salesforce, Microsoft Dynamics CRM or any of the others on the market you know that the strengths and value of a CRM is unmatched.
But for all CRM’s many strengths, no CRM system offers what today’s marketer must have to support sales and business goals.
This is where marketing automation can help complement your CRM system; by working together, it allows marketers to generate sales-ready leads and provide salespeople with real data to close more business.
Did you know?
Among organizations that use both marketing automation and CRM as part of an integrated technology stack 77% met or beat their goals, and 74% reported aligned sales and marketing teams.