In this lead scoring essentials webinar, unpack what it takes to be successful with lead scoring from the start with the help of the experts at Ledgeview Partners.

Webinar: Lead Scoring Essentials
Time: 31:38

Are you ready to unpack lead scoring essentials with the marketing experts at Ledgeview? Marketing automation is very comprehensive technology, and (arguably) one of the most effective components is lead scoring! In this webinar, Chad Collett, Director of Marketing, walks you through what it takes to be successful with lead scoring from the beginning.

In this webinar, you’ll learn:

  • How to compare your current state to your desired future state with marketing automation
  • Important statistics that define how B2B marketers find success with lead scoring
  • How to align sales and marketing to develop more effective lead scoring models
  • How to address frequent complaints about the lead scoring process
  • How to improve the quality of your leads
  • The definition of lead scoring
  • Common lead scoring myths (and how to address them)
  • How lead scoring affects your organization’s growth
  • And much more

Lead scoring helps us identify which strategies and processes aren’t working when we engage with our leads. When we learn to create more effective lead scoring models and are aligned on the path to converting leads to customers, we set ourselves up for lasting success with marketing automation technology.

Dive in to lead scoring essentials when you watch the on-demand webinar!

If you’re interested in learning even more about lead scoring, download these complimentary eBooks:

>>Lead Segments – 6 Types to Break Down Your Leads Into

>>How to Score with Lead Scoring 

>>The True Value of Lead Nurturing 

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