Marketing Automation Act-On Software and Ledgeview Partners

Email marketing is often mistaken as being the only part of marketing automation technology, but this is far from the truth!

Email marketing refers to the process of sending a commercial message, typically to a group of people, using email.

Did you know that email is still the number one way that businesses communicate with their target audiences today?

It holds its place as the most effective form of reaching and engaging those audiences.

Recent reports from Litmus show that 91% of consumers still check their email messages on a daily basis, despite the rise of social media and other digital channels.

Email service providers let you own your lists, unlike many social media channels. No one can take those leads away from you that you gather via your email service provider.

Some social media advertising campaigns allow you to collect leads, however, such as LinkedIn Lead Generation Forms.

Email marketing helps businesses convert their leads more effectively. The ROI on investment is still impressive, especially when compared to product promotion on other channels.

Emailmonday confirms email marketing has an average ROI of $38 for every $1 spent. That’s enough to get your marketing wheels turning, right?

Can you imagine extending these capabilities with marketing automation?

You may wonder why you’d ever leave your email service provider what with awesome statistics and insights like these, but marketing automation helps to take your email marketing a step further, allowing you to manage your entire marketing agenda in one interface.

Marketing automation systems allow for scalability that most email service providers don’t.

You can take advantage of email marketing and beyond with the “typical” marketing automation platform.

The extensions marketing automation technology leaders offer today truly set it apart as the front-runner for generating higher quality leads to drive growth and boost your business’ bottom line.


You can learn more about email marketing, and what marketing automation can offer your organization when you read Ledgeview’s newest collaborative eBook with Act-On Software, “5 Signs You’re Ready for Marketing Automation”.

Download your FREE copy via this button. 👇

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ADDITIONAL POSTS
Digital Marketing Specialist