To Salesforce users, Pardot can be described as the platform’s go-to for B2B marketing automation.
Pardot, as described by Salesforce, is “B2B Marketing Automation on the World’s #1 CRM”.
The product is a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.
When you dive into these features more closely, you’ll discover more benefits like …
1. Take the manual drag out of your marketing efforts
Automation rules in Pardot allow you to perform specific marketing and sales actions based on pre-defined criteria that you specify.
This allows Pardot users to grow faster with smarter engagement.
As a result, users are able to accelerate the sales cycle, converting marketing-qualified leads to sales-qualified leads quicker, and boosting rep intelligence.
It comes full circle, allowing reps to convert leads into “customers for life”.
2. Create and send targeted and customized Dynamic Messages
Target customers based on their specific attributes with Pardot.
You can fill your sales funnel with high-quality leads, using a variety of functions within Pardot.
There is a range of different ways to do so, from creating landing pages and forms to running highly-targeted campaigns that personalize the buyer journey from beginning to end using the Pardot Engagement Studio feature.
Whatever you take advantage of, Pardot helps you hit the marks with targeted and customized content.
More specifically, Dynamic Content allows Pardot users to automatically personalize Pardot forms, landing pages, emails, and websites, uniquely for each individual prospect.
3. Utilize the full capabilities of Pardot’s email tool
Please keep in mind that while there are many benefits to this system, selecting the right marketing automation system is unique to your business. A full business evaluation should be done prior to selection.
You can also discover exciting trails that expand upon topics like Pardot with Salesforce’s learning center, Trailhead.
Whether you’re just getting started, are in a new project phase, or fall somewhere in-between, Ledgeview Partners can be your guide.
Contact us to make your journey with Salesforce a success!