What is Pardot and its Benefits?

B2B Marketing Automation Salesforce

To Salesforce users, Pardot can be described as the platform’s go-to for B2B marketing automation.

Pardot, as described by Salesforce, is “B2B Marketing Automation on the World’s #1 CRM”.

The product is a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.

When you dive into these features more closely, you’ll discover more benefits like …


1. Take the manual drag out of your marketing efforts

Automation rules in Pardot allow you to perform specific marketing and sales actions based on pre-defined criteria that you specify.

This allows Pardot users to grow faster with smarter engagement.

As a result, users are able to accelerate the sales cycle, converting marketing-qualified leads to sales-qualified leads quicker, and boosting rep intelligence.

It comes full circle, allowing reps to convert leads into “customers for life”.


2. Create and send targeted and customized Dynamic Messages

Target customers based on their specific attributes with Pardot.

You can fill your sales funnel with high-quality leads, using a variety of functions within Pardot.

There is a range of different ways to do so, from creating landing pages and forms to running highly-targeted campaigns that personalize the buyer journey from beginning to end using the Pardot Engagement Studio feature.

Whatever you take advantage of, Pardot helps you hit the marks with targeted and customized content.

More specifically, Dynamic Content allows Pardot users to automatically personalize Pardot forms, landing pages, emails, and websites, uniquely for each individual prospect.


Ledgeview Partners Pardot Salesforce

3. Utilize the full capabilities of Pardot’s email tool

Pardot’s Intuitive Email Builder helps you build professional emails quickly, using its user-friendly editor.

It comes as a responsive out-of-the-box template with custom design capabilities, providing fast formatting options and hosted content for users.

Moreover, you are able to send engagements at just the right time to your target audiences.


4. Get a more detailed overview of your prospects and their activities

Pardot lets users take the manual labor out of their marketing efforts, as we stated earlier in this post.

Therefore, you can automate your lead qualification and nurturing processes to focus more time on what matters most to you – building quality relationships with new business.

Meanwhile, your existing relationships continue to grow with Pardot (without worry).


Pardot Salesforce Ledgeview

5. Market better to grow your sales pipeline more effectively

Pardot has a great track record of ROI.

Users are able to track campaign performance with customized dashboards to see which of their programs are working best.

You can see who and what is contributing to your goals so you can meet (or exceed) your sales goals time after time.


These are just some of the awesome benefits of the system.

If you want to learn more about Pardot or would like to learn more about how your organization can uniquely benefit from the Salesforce system, reach out to the experts at Ledgeview for help.

Please keep in mind that while there are many benefits to this system, selecting the right marketing automation system is unique to your business. A full business evaluation should be done prior to selection.

You can also discover exciting trails that expand upon topics like Pardot with Salesforce’s learning center, Trailhead.

Whether you’re just getting started, are in a new project phase, or fall somewhere in-between, Ledgeview Partners can be your guide.

Contact us to make your journey with Salesforce a success!

Contact Ledgeview Partners

About Julia Flaherty

Digital Marketing Specialist at Ledgeview Partners

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