What is Salesforce Marketing Cloud and its Benefits?

Ledgeview Partners

Marketing Cloud is a product offered by Salesforce, used for delivering relevant, personalized journeys to your target audiences across the right channels and devices.

The product helps marketers deliver the right messages at the right time to the right users throughout a campaign timeline, during the entirety of the relationship.

Within Marketing Cloud, users can take advantage of integrated solutions like Customer Journey Management, Email Studio, Mobile Studio, Social Studio, web personalization, advertising, content management and creation, and data analysis.

All of these integrations work together to help you achieve your primary objectives, build new goals, and give a clear visualization into your customer’s journey through marketing goggles.

Salesforce says, with Marketing Cloud, “every imaginable customer interaction and engagement is covered”.

Here are some more benefits you’ll uncover as you begin to use Salesforce Marketing Cloud …


1. Create a customized and targeted customer journey

Every interaction is personalized with the power of Marketing Cloud, which helps move customers through their own unique journeys.

Salesforce describes the customer journey as “a lifelong experience with your brand”.

Therefore, it’s important you personalize touchpoints and impressions from the get-go, and keep enhancing them utilizing the functionality and data of Marketing Cloud as you go forward.


2. Understand your consumer-base better

Marketing Cloud connects data with your marketing processes to help you optimize them.

You are never left in the dark about what is and isn’t working. Everything you need to know about your customers is shown to you with clear visualization.


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3. Correctly engage your audience during every important customer touchpoint

Marketing Cloud helps users create personalized experiences for their customers, which means they can leverage a full 360-degree view of each and every one of them through the power of the platform.

Marketing Cloud allows you to connect the dots across important customer touchpoints so you can become a customer-driven company.


4. Create targeted CTAs (calls-to-action)

Personalization lets you send targeted CTAs unique to every customer, based on their profile attributes, behaviors, and interests.

Plus, it will help you send these CTAs via the right channel, whether through mobile, social, or email.

It allows you to reach them and resonate with them in the most optimal fashions.


Salesforce Marketing Cloud

5. Power your efforts with data (analytics)

Since Marketing Cloud is hosted on the cloud, your IT department won’t have to worry about buying additional servers to host your company’s data, which will make your marketing processes much more efficient and organized.

Everything you need to know about your customers and marketing campaigns is right there in the platform, live on the Web whenever you want or need to access it.


6. Deliver cross-channel and cross-functional marketing campaigns

This function of Marketing Cloud helps you to fuel your opportunity pipeline.

Marketing Cloud allows users to connect “discrete interactions, from any channel, on the customer’s terms”.

Even better, it does so in real-time to help you create more intelligent communications and interactions with your target audiences.

Marketing Cloud lets you create and deliver content on the channels your customers care about most, making you more relevant and top of mind with them.


These are just some of the fantastic benefits of the system.

If you want to learn more about Marketing Cloud or would like to learn more about how your organization can uniquely benefit from Salesforce, reach out to the experts at Ledgeview for help.

Please keep in mind that while there are many benefits to this system, selecting the right marketing automation system is unique to your business. A full business evaluation should be done prior to selection.

You can also discover exciting trails that expand upon topics like Marketing Cloud with Salesforce’s learning center, Trailhead.

Whether you’re just getting started, are in a new project phase, or fall somewhere in-between, Ledgeview Partners can be your guide.

Contact us to make your journey with Salesforce a success!

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About Julia Flaherty

Marketing Coordinator at Ledgeview Partners.

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