If you’re new to the Salesforce universe and are perhaps even discovering it for the first time, there may be a lot of questions running through your brain. In this post, we explain some of the key benefits of one of Salesforce’s most-beloved products, Sales Cloud.
Sales Cloud refers to the “sales” module in Salesforce.com.
In this module, you will find Leads, Accounts, Contacts, Contracts, Opportunities, Products, Pricebooks, Quotes, and Campaigns (with limitations).
Sales Cloud includes features like Web-to-Lead, which supports online lead capture with auto-response rules.
Salesforce has designed this module to take you from the start of your sales process to the end of it, to help you grow your bottom line.
Experts explain that Sales Cloud implements sales and marketing for business deployment.
Trailhead, specifically states “Sales Cloud is created specifically for salespeople”.
Some quick benefits of the platform, which are beneficial across different industries and a variety of business sizes include …
1. Personalization of the Sales Process
Sales Cloud helps organizations break the status quo.
The module addresses your unique needs so you can be flexible, and customize your processes to match the unique needs of both your team and customers.
2. Increased Opportunities
Forget the days of sitting face-to-face, across a desk to close deals … Sales Cloud lets modern sales reps share data, get approvals, and push deals with just their smartphones alone!
Even better, the module keeps evolving to meet consumer demands. As consumers become more equipped to handle technology, we must adapt quicker in our businesses, and the module certainly follows this mindset.
3. Accurate Forecasting
Customer data won’t get lost with Salesforce Sales Cloud.
When reps leave your company, information will not go with them, which will help you accurately forecast over time.
Clear and frequently updated reports are a huge benefit of Sales Cloud.
4. Boost Productivity
If you’re looking for more effective ways to analyze your team’s monthly progress, Sales Cloud helps you by putting your progress against your quota.
If you have any questions in your head about how effective your process is, this data comparison will provide clear answers.
Reporting will become a lot easier and much more manageable with Sales Cloud.
5. Drives Steady Growth
When you’re not equipped to handle customer conversations, you will not be able to fully grow your business. Sales Cloud helps you with this by putting all of your customer information in one place.
So, instead of having multiple sticky notes, notebooks, or spreadsheets to track your data, you have it in one organized system that is in the hands of the right people at the right times to help them see the bigger picture of your business and its plan for expansion.
Salesforce reports state that those using Sales Cloud experience a 45% increase in customer retention, and a 37% increase in sales revenue.
6. Streamlines Business Processes
Sales Cloud allows you the time to scale your process as you need to, so when changes arise in the business climate, your team has time to consider the best approach with the module.
Sales Cloud allows users to have systems in place that will help you scale your system along with your business.
7. Shortens the Sales Cycle
All of these excellent attributes of the module lead to one thing – shortening the sales cycle!
This gives your reps more time to focus on the right opportunities to help grow your business and develop better processes.
When you’re more effective, your timelines shorten while your results become even more positive.
Before you select any technology, whether CRM, marketing automation, or something else, we at Ledgeview always advise that you conduct a thorough business analysis first. What works for your organization will be unique to your team and your business needs.
You can also discover exciting trails that expand upon topics like Sales Cloud with Salesforce’s learning center, Trailhead.
Whether you’re just getting started, are in a new project phase, or fall somewhere in-between, Ledgeview Partners can be your guide.
Contact us to make your journey with Salesforce a success!