What We Can Learn from Salesforce's V2MOM Model in Times of Uncertainty

What We Can Learn from Salesforce’s V2MOM Model in Times of Uncertainty

The pandemic has forced many of us to consider the power of self-motivation and our ability to maintain and build our motivation levels while staying close to home.

There are many lessons we can learn from Salesforce as we navigate forward. No one is in this alone!

In the unit, “Get Focused with Your Personal V2MOM,” from the Salesforce Trailhead module, “Self-Motivation,” we learn:

  • The Five Key Components of the V2MOM
  • And How to Write Our Own Personal V2MOM

Adjusting to this new normal has proven to be sometimes tiresome, frustrating, and anxiety-inducing for many. Though, it also has the power to teach us about our own strengths – the resilience of the human spirit, the power of perseverance, the gift of patience, and the value of gratitude.

Salesforce’s V2MOM outlines Vision, Values, Methods, Obstacles, and Measures. It is “a powerful tool for prioritizing what’s most important and holding yourself accountable to achieve the results.”

Hope and purpose carry us far in life, and it’s important that we continue to find it in all aspects of our lives through the good, the bad, and the uncertain.

The components of Salesforce’s V2MOM model are identified in acronym form as:

  • “Vision: what you want to do or achieve.
  • Values: principles and beliefs that help you pursue the vision.
  • Methods: actions and steps you take to get the job done.
  • Obstacles: challenges, problems, issues you have to overcome to achieve the vision.
  • Measures: measurable results you aim to achieve.”

These are important components to live our lives by.

Salesforce Trailhead walks through these key components in more detail throughout the unit. First, we learn more about the importance of defining our vision.

Our vision is what we set ourselves out to achieve, earn, or accomplish. A vision identifies what’s most important to us.

Our vision should outline exactly what we want to accomplish in a brief statement (one to three sentences), what impact it will have on our friends, family, community, and our own personal wellbeing, and how we can make our vision inspiring to others while maintaining its personal value to us.

Next, we move on to values. Values, as described above, represent our principles or beliefs in life. They may not even be directly contemplated in our day-to-day, but in our subconscious that naturally guides us in our everyday movements and choices.

First, we need to decide which values are most important to us in order to pursue our vision. Kindness? Compassion? Human connections?

Then, we need to describe our values so they’re clear to everyone. What does it mean to live by these values?

Finally, we need to understand how these values guide our everyday decisions and tradeoffs to pursue the best path…

Throughout the unit, Salesforce Trailhead moves into the important next steps. Next, we must learn about:

  • Methods
  • Obstacles
  • and Measures

When we define what all of these key components mean to us, we can begin to understand more about what motivates us and what will help us achieve our goals.

I encourage you to complete this unit and unpack the final three components yourself so that you can best understand what the V2MOM means to you and gain access to Salesforce’s Personal V2MOM starter pack.

You may even share it on Twitter or across your organization!


You don’t have to have the answers to, “How can we help you navigate through these uncertain times?” That’s what we’re here for.

Learn more about how our support and consulting services can help you through it all.

We’re here for you.



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