Salesforce is giving customers a chance to preview the upcoming release with a hands-on look at the latest features.
Here’s what you can expect to see with the aforementioned segments of the customer-beloved CRM platform.
Audience Studio: Identity
In the spring ’20 release, users will be able to use Audience Studio: Identity to:
“Drive better email campaign outcomes and onboard offline data, like email into Audience Studio,” which gives users the opportunity to “create audiences that look like (their) best customers.”
“Increase reach for existing Audience Studio Marketing Cloud integrations by an average of 20% and up to 50%.”
Distributed Marketing: Quick Send from Case
Salesforce says, “users outside of corporate marketing can now quickly send messages to a…”
or Person account from a case record within their standard…
or Community Cloud instance
Pardot: Snippets Enhancements
In the spring ’20 release, Salesforce says users “can now use snippets across any Pardot asset or business unit regardless of campaign.” This means, they can use snippets in…
and other compliance-related content
Commerce and Communities
Modern happy business woman in the office.
B2C: Salesforce Order Management
In the spring ’20 release, Salesforce is excited to announce that they’ve “brought together Commerce and Service Cloud into a single, unified seamless platform where you can capture order history, case history, and other key customer data.”
There is ample excitement and potential about this unification that should make the user experience that much more seamless in Spring 2020.
B2C Commerce: Reports for Einstein Recommendations
In the spring ’20 release, Salesforce says “new analytics and reporting capabilities for Einstein are now available via easy-to-ready reports and dashboards.”
This provides visibility for users into…
Performance metrics and trends
and eCommerce teams
Salesforce encourages this update will empower them with “the actionable information they need to make smarter, more informed decisions to optimize Einstein and measure success.”
Salesforce CMS Enhancements
Are you ready to create even more dynamic content in 2020? Salesforce is setting up users for success with enhancements to Salesforce CMS. Now, you can create content in the Salesforce CMS and surface it throughout…
The channel menu “provides customers with easy access to multiple support channels.” This means they can pick their preferred channel from “one easy-to-find location without having to search for your organization’s ‘Contact Us’ page.”
Apps, Platform, Employee Experience, and Integration
There are many enhancements to these exciting parts of Salesforce in the spring ’20 release. Key updates you should keep top of mind include…
Salesforce CMS Enhancements
These enhancements reflect those mentioned above exactly (under Commerce and Communities)!
Salesforce Data Mask
Salesforce Data Mask allows user to “anonymize or delete personally identifiable information in sandboxes.” It is designed to “protect confidentiality and (help users) maintain regulatory compliance.”
Lightning Scheduler: Unauthenticated Scheduling
As of the spring ’20 release, Salesforce says “you can now embed Lightning Scheduler in any website and ask visitors to authenticate as a user, or just set up a meeting without authenticating.”
Lightning Web Components: Local Development
With the spring ’20 release, Salesforce says you can “accelerate Lightning Web Components development with the ability to render components on your local machine.” Build and test new components with ease, and see changes without having to push them to your org.
In-App Guidance for Lightning App Builder
Admins, rejoice! In the spring ’20 release, you are equipped with “in-app guidance for Lightning App builder to make better decisions when customizing and deploying Salesforce.”
Salesforce says, “a guardrail is easy to interpret, visible when a change is made, and actionable where the admin encounters it.”
Heroku Shield: Support for Apache Kafka on Heroku
Get ready, admins! This enhancement will allow you to “build real-time apps more easily than ever using PHI, PII, and HIPAA-compliant data.” Even better, in a “secure, trusted, and fully managed environment.”
Quip: Admin Console Enhancements
This update will help you…
“Get a better view of user metrics in the Admin Console with dashboards and statistics about Quip for Salesforce integrations.”
Reusable and Secure Configurations
Finally, you will be able to “collaborate with others and build integrations faster” in the spring ’20 release with this enhancement by “securely sharing and reusing system configurations.”