Ledgeview | Business & Technology Consulting Services
Ledgeview | Business & Technology Consulting Services
Ledgeview | Business & Technology Consulting Services

Are you converting enough leads to opportunities?

What is a lead? What is the process for a lead to become an opportunity? If you polled 10, 100, or even 1,000 companies, you would hear a long list of varying definitions. That’s okay! It’s even encouraged. Your lead definition should be based on your company’s unique structure and needs. You are catering to different audiences and markets. You have a different sales cycle, marketing strategy, and conversion points.

When it comes to what makes a lead conversion process successful, however, the same principles apply. Successful lead strategies start with sales and marketing alignment. When sales and marketing are on the same page, you set your organization up for success. That’s where we come in to help!

How to Align Sales & Marketing

When it comes to an effective lead strategy, sales and marketing alignment is crucial. While sales may focus on referrals, tradeshows, virtual conferences, in-store visits, phone calls, or LinkedIn connections, marketing is focusing on webinars, website visits, social traffic, direct mail, emails, and so on.

Sales and marketing are both working towards the same goal – filling the sales funnel. This shared objective will help you identify who fills which aspects of the funnel and how you work together to achieve the most effective business outcomes. To boost your productivity, increase departmental alignment and collaborations, define your strategies, and more, Ledgeview Partners is ready to assist.

Contact us to help you bring your sales and marketing teams together to develop a more concise and fulfilling lead strategy for your organization.


Let Us Help You Convert More Leads to Opportunities

The experts at Ledgeview Partners are eager to help guide your success with your business leads. Our team is ready to help you with whatever you may need assistance with:

  • Define your process from lead to opportunity
  • Understand and develop lead definitions
  • Understand the differences between marketing-qualified leads (MQLs) vs. sales-qualified leads (SQLs)
  • How to convert a lead to an opportunity
  • How to score with lead scoring
  • How to leverage a lead nurturing strategy to drive business success
  • Develop lead and opportunity definitions specific to your organization’s needs
  • Track and evaluate the lead conversion process
  • Use analytics to benefit your tracking conversion process
  • Create a winning, collaborative sales & marketing team

Expand Your Sales & Marketing Knowledgebase

When it comes to creating your best sales & marketing teams yet, expanding your teams’ knowledge bases is crucial. Equip them with the tools and resources they need to be successful. Ledgeview Partners offers more than 50 eBooks on topics like sales, marketing, customer service, CRM, user adoption, and more. Always available for complimentary download to your organization. 

Are you ready for marketing automation?

Marketing automation technology like ClickDimensions, Act-On Software, and Microsoft Dynamics 365 Marketing are valuable tools for a variety of organizations across industries. Marketing automation helps you develop personalized customer relationships, manage your social media presence, save time, track contacts, nurture contacts over the customer lifecycle, maintain consistency, create reports, score leads, develop buyer personas, get sales and marketing on the same page, and much more.

Explore what solutions like these can do for you with Ledgeview’s help. A thorough analysis of your business processes will help us help you decide what marketing automation tool is best for your unique needs.

Is CRM in your plans?

Leading CRM solutions like Microsoft Dynamics 365 and Salesforce help all business types and roles produce more effective outcomes with a quicker turnaround. The capabilities are (almost) endless and in today’s digital world, CRM is essential to the success of organizations worldwide.

We are committed to the success of your business. Ledgeview Partners is here to assist you no matter if you’re evaluating Microsoft Dynamics 365 or Salesforce or you already have the technology. Click on one of the buttons below to start your journey with Microsoft Dynamics 365 or Salesforce and Ledgeview Partners. 

Explore Our
Service Offerings

By putting your business processes and unique needs first, we give you the best chance to succeed with technology.

Sales Consulting
Marketing Consulting
Customer Service Consulting
CRM Consulting
Inside Sales Outsourcing
Marketing Outsourcing
CRM Support
Business & Technology Consulting ServicesBusiness & Technology Consulting Services

Sales & Marketing Resources

More Resources