How to Align Sales & Marketing
When it comes to an effective lead strategy, sales and marketing alignment is crucial. While sales may focus on referrals, tradeshows, virtual conferences, in-store visits, phone calls, or LinkedIn connections, marketing is focusing on webinars, website visits, social traffic, direct mail, emails, and so on.
Sales and marketing are both working towards the same goal – filling the sales funnel. This shared objective will help you identify who fills which aspects of the funnel and how you work together to achieve the most effective business outcomes. To boost your productivity, increase departmental alignment and collaborations, define your strategies, and more, Ledgeview Partners is ready to assist.
Contact us to help you bring your sales and marketing teams together to develop a more concise and fulfilling lead strategy for your organization.