The world of marketing has shifted significantly over the past few years. With an endless amount of information customers can access prior to engaging with your company, marketers need to be more creative, more savvy, and more strategic than ever before.

With Ledgeview Partners’ Marketing Consulting Services, we can help you to define your buyer persona’s, and customer segmentation. Create alignment strategies between sales and marketing through technology integration and develop lead generation, nurturing, and customer retention programs. With a customized set of metrics and goals to measure success and ongoing training resources, your team will have all the tools they need!

What Marketing Challenges Can We Help You Solve?

With the emergence of digital marketing, there has been a huge shift in the way that organizations need to approach and execute their marketing strategies.  This trend has created an abundance of resources and options.  It also has resulted in marketing departments now operating a variety of disconnected systems, following ineffective processes, and leaving many marketers unsure of where to even begin.

Think about your Marketing Team:

  • Are you using marketing automation or just focused on email marketing?
  • Do you have an actionable roadmap for your marketing automation technology?
  • Is marketing aligned with sales and vice versa?
  • Is your marketing technologies integrated with CRM?
  • Do you have key buyer persona’s and customer segmentation profiles?
  • Does your marketing strategy support your sales strategy and how are you tracking success or failure?

Marketing Technology Strategy and Planning

Marketing Technology Strategy and Planning

Are you getting the biggest return possible from your marketing automation solution? Are you ready to take your marketing technology beyond email marketing solutions like MailChimp and Constant Contact? Selecting the right marketing automation technology goes beyond features and functionality but how you plan to strategically plan to use it.

Let us help you with:

  • Marketing Technology Platform Assessment and Strategic Technology Roadmap
  • Marketing Automation Technology Deployment Roadmap
  • Data Management and Marketing Automation/CRM Integration Planning
  • Sales and Marketing Process and Technology Alignment

Marketing Technology Implementation

Marketing Technology Implementation

Many marketing automation solutions promote that you can get up and running in a just matter of minutes. While that is true to simply use the software, to truly realize the benefit of marketing automation, you need to carefully plan your implementation which includes integrating with other systems like a CRM.

How about the execution of your marketing strategy? Have you developed your buyer persona’s, campaign strategy, customer retention program, or success metrics? It can be overwhelming and many companies never complete these tasks.

Let us help you with:

  • Marketing Automation Integration and Technical Setup
  • Buyer Persona and Customer Segmentation Development
  • Omni-Channel Marketing Strategy and Campaign Development
  • Lead Generation, Nurturing, and Customer Retention Programs Development
  • Marketing Metrics and Key Performance Indicators (KPIs)

Marketing Technology Training and Support

Marketing Technology Training and Support

You have made a significant investment in your people and your company with marketing automation, but without effective training you will never realize your return on investment and your team will spend all their time trying to figure out how to use this tool versus actually using the tool.

Do you have a “go-to” source for questions or issues that arise after training? We’ve seen it too many times. Marketers that abandon technology because they say “It doesn’t work” or “I don’t know how to do that”. Make sure your team has access to ongoing support to take away all the excuses and set them up for success.

Let us help with:

  • Customized Training Modeled To Your Sales and Marketing Goals and Technologies
  • Ongoing Campaign Mentoring and Coaching

eBook: Harnessing the Power of Marketing Automation

eBook - Harnessing the Power of Marketing AutomationIf you are new to Marketing Automation systems you may be a bit overwhelmed by the feature set available to you and you may be wondering where you should begin. Or maybe you have been using the email functionality in your Marketing Automation tool but you are unsure where to begin with the rest of the features.

Marketing Automation is a very powerful tool and we are going to look at 4 strategies to unleash the power of the system to enhance you marketing strategy in this new eBook!

Download Now

On-Demand Webinar: Driving Growth with Marketing Automation

Ledgeview Partners WebinarWebinar: Driving Growth with Marketing Automation

Time: (29:57)

In this fan-favorite webinar, you will learn the secrets, top tips, and best practices about Marketing Automation from the cost of misalignment between sales and marketing, to defining marketing automation specifically within your business, to the best practices for growth, and more!

Chad Collett, Director of Marketing at Ledgeview Partners, shares the expert insight you need to succeed.

Access the on-demand webinar here.

Watch Webinar