As you may know from reading other Ledgeview Partners content or insight from other industry experts, the cost of sales and marketing misalignment is huge. In this eBook, we take a specific look at how sales and marketing misalignment affects your organization’s marketing automation system and strategy.
When you decide to implement a marketing automation system and/or integrate it with CRM, you may feel overwhelmed at first about how to manage it and use it in its full capacity, among many other things.
What’s important when it comes to using marketing automation and creating sales and marketing alignment to achieve success with it, entering the process in the right frame of mind, making connections, and establishing thorough communication to set you up for success.
When you put your process first, you’re bound to find success with technology second.