What is a Lead? What is the process for that lead to become an opportunity? If you were to poll 10, 100, or even 1,000 companies, you would hear a long list of varying definitions, and that’s okay. If you were to ask the Sales and Marketing teams within those same companies “how does a lead become an opportunity” would they have the same definitions? This is one cause of the misalignment between sales and marketing that can have a real impact on the number of opportunities created AND closed.

How do you know if this webinar is right for you?

  • Have your sales and marketing teams struggled with determining what defines a lead for your company?
  • Do you have a clear definition of a marketing qualified vs a sales qualified lead?
  • Do you have a process to turn a lead into an opportunity for your company?
  • Do you utilize analytics to manage, track, and evaluate your leads and opportunities?

Watch this On-Demand Webinar to learn actionable strategies to align your team’s definition of both leads and opportunities, understand how to qualify leads and develop methods for tracking lead and opportunity conversions so that you can understand why and how leads are converting into business for you.

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Organizations that do it well know that a well-defined sales process starts by successfully managing the sales team and pipeline. The most common problem Ledgeview Partners finds with lacking sales processes is lack of follow-through by employees and proper implementation by managers. These factors disable a company’s full potential.

Greg Dove, Ledgeview Partners Director of Business Consulting, Provides top tips within this eBook for driving results.

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Do you find yourself asking questions like: How many stages are there in a typical Sales Process, and how many should my company have? AND What are the most common Sales Process mistakes, and how can I avoid them? You aren’t alone! Get the advanced knowledge you’ve been waiting for.

Take the Sales Process self-assessment at the end of this eBook to see how well you’ve picked up on the knowledge. Create, maintain, execute, and evolve your Sales Process with these expert tips in this eBook.

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