How to Profit from Account-Based Marketing
WEBINAR: How to Profit from Account-Based Marketing
Every few years a “hot new thing” dominates marketing conversation – hitting the industry with a tsunami of media and a surge of hype. Lately the attention has been on account-based marketing (ABM), and although it may be hot, it’s far from new.
However, modern technology now makes Account-Based Marketing accessible, scalable, and repeatable – and is delivering some tremendous results.
Join us in this free on-demand webinar as Gal Josefsberg, VP of Product Management and Marketing with Act-On Software sheds some light on ABM.
During this webinar, you’ll learn:
- 6 steps to kick start your first ABM program
- 5 principles to make your ABM program focused, practical, and profitable
- How to avoid account-based marketing pitfalls
“97% of marketers that try ABM report higher ROI with ABM that with any other marketing tactic. ”Source: Engagio